The Long and Short of it by Les Binet & Peter Field is one of the most important pieces of advertising insight published in the recent years. Here’s a quick 3 minute video with an overview of one of their key messages. This industry research along with other respected papers and surveys form the foundations of the industry intelligence which is one of the engines that power Buymedia. Enjoy!
- Post author:happymarketing
- Post published:February 3, 2019
- Post Category:Uncategorized
- Post Comments:0 Comments