About our company

Fergal has over 25 years experience in the advertising and media industry. He saw that there were huge pain points and challenges for SMEs when advertising effectively. Buymedia was built to address these challenges and it now helps businesses and organisations grow sustainably through more effective advertising.

Dervilla is an award-winning global advertising leader with over 25 years of experience, previously based out of New York, USA. A veteran of advertising holding companies, primarily working with WPP, she has led global teams and worked with iconic brands such as American Express, SAP, and Royal Caribbean.

Before joining Buymedia, Dervilla was the Global Chief Solutions Officer at Jellyfish, a key player in shaping the adtech landscape. She's excited to bring her global experience, passion for people, technology, AI, media, and culture to Buymedia, as we continue to innovate in the ever-evolving world of media and technology.

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Deirdre is Country Manager for Buymedia. Having worked in different media sectors alongside different leaders she has learned so much about the media and advertising industry. Deirdre strives to do the best for all our clients to make sure all opportunities are maximised, achieving the best results by using data and research at the most cost effective pricing.

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Jean brings to the team over 18 years of experience working within the field of marketing and communications, with 12 years working abroad in the Middle-East. She graduated with a Bachelors in Business and Marketing and more recently a Post-Grad in Digital Marketing. A marketing wizard with a wealth of experience across a wide-range of industries including Media, Construction, Hospitality, Health & Education. Her passion lies in building strategies that fuel brands and drives results, by constantly evolving marketing campaigns to ensure they are more exciting, engaging and effective than ever before. She enjoys meeting new people, building lasting relationships and making the clients’ success a priority. Her enthusiasm for all things marketing is boundless!

Amanda brings over a decade of experience in digital marketing, ad tech, and ad operations, spanning across Ireland, the UK, and the wider EMEA region. With a proven track record of leading high-performing teams and driving innovation through data-driven strategies, Amanda has honed her expertise at industry-leading companies like LinkedIn, Meta, Dentsu Aegis Network, and ServiceNow.

Her knowledge and skills cover a broad range of industries, particularly in technology and media, where she has excelled at collaborating with cross-functional teams to deliver impactful results. Proficient in major ad-serving, programmatic, and analytics platforms, Amanda is adept at streamlining workflows and creating operational efficiencies.

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Carole joins Buymedia with an impressive 17 years of experience in the media industry. Her expertise spans media planning, buying, and sales, with six years dedicated to agency-side strategic planning and execution.

Most recently, Carole led sales for Spotify in Ireland, where she played a pivotal role in driving growth and delivering exceptional value to clients in an ever-evolving digital landscape. Her passion for innovation, data-driven decision-making, and empowering businesses aligns perfectly with Buymedia’s mission to level the playing field in media investment.

Carole is a champion for underdogs, believing in equitable opportunities for growth and ensuring businesses—no matter their size—have the tools and strategies to thrive.

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Galvin is head of Engineering & leads the product team, working to incorporate innovative solutions to the platform to improve the efficiency and effectivenessof advertising.

Galvin has over 13+ years of experience in providing Software solutions, interest in AI, Data Analysis, and Machine Learning.

Galvin’s main areas of interest lie in product Development, artificial intelligence, and Machine Learning.

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Aaron is our Tech Lead at Buymedia and has a passion for all things IT.

He has experience working with Cloud Infrastructure, Penetration Testing, Full Stack Engineering, Blockchain and QA Automation. Aarons interest lies in  Advertising Technology and strives to ensure the Buymedia Platform is a unique piece of software that adds countless benefits to its clients daily work life.

Kieron is a Full-Stack Software Engineer for Buymedia.

Kieron joined the Buymedia team during his time at university as his work experience, completing his final-year project with the company.

Kieron is dedicated to consistently growing and improving the Buymedia platform consistently alongside the tech team.

Passionate about using data to derive meaningful insights, Estella specialises in leveraging AI and machine learning to optimise marketing strategies. Her programming and data visualisation expertise empower her to analyse complex datasets and provide actionable insights that enhance user experiences and drive profitability.

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Lucia is Buymedia’s Account and Operations Manager. Lucia values her role as it forces her to take on new challenges and responsibilities.

Lucia ensures the smooth day-to day running of Buymedia and is driven by the motto “Everybody Counts or Nobody Counts”.

Liane is our Senior Media Executive and her role ensures clients are utilising the Buymedia software to plan, execute, manage and learn from their media campaigns most effectively. Liane recently graduated from the University of Galway after completing her masters in marketing practice. Liane has a particular interest in Television & Outdoor advertising.

Anna graduated from University of Galway with a Bachelor of Commerce in 2022, majored in marketing and is currently studying a Masters in Marketing Practice. Anna is a media and marketing executive and maintains an avid interest in content creation, inbound marketing & media planning and strategising

Daragh completed his Leaving certificate in 2022. Currently he is undertaking the National Sales Apprenticeship with Mayo, Sligo & Letrim Education and Training Board. As part of his apprenticeship he has taken on the role of a  Sales Executive with Buymedia, working alongside the sales team to work with new and potential clients.

I am currently pursuing an MSc in Marketing Practice at the University of Galway. I am thrilled to be on placement with Buymedia, a business that has an intelligent ad platform powered by AI and machine learning to maximise marketing ROI for advertisers.

Therese is studying for a degree in Marketing, Innovation and Technology in DCU and is on a 12 month placement with Buymedia. Her passion for this field stems from a profound love for creativity and artistry, which she believes are pivotal in crafting impactful marketing campaigns and fostering innovation. In every endeavour, she brings a unique blend of analytical thinking, creative flair and a relentless pursuit of innovation. She is always eager and enthusiastic to explore new avenues and push the boundaries of what's possible. Therese thrives in a collaborative team environments, where diverse perspectives generate fresh ideas.

Emma graduated from the University of Galway with a Master’s in Consumer Psychology and works as a Media Planner and Consumer Psychologist. Passionate about understanding the human mind, she specialises in gathering insights to help craft effective advertising strategies. Her expertise helps brands connect with the right people in meaningful ways.

Blerta is a Marketing Executive at Buymedia as part of the Digital Roots programme. Originally from Albania, she holds a Bachelor's Degree in Translation and Communication, specialising in German and English, and is also learning Chinese. Passionate about languages and marketing, she creates email content, writes blog posts, and conducts research. Through Buymedia, she aims to refine her skills and gain deeper insights into the marketing industry.