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What some of our clients say...
We were blown away with the response to our advertising campaign this year. We achieved a 50:1 return on our advertising investment. We will certainly use Buymedia for our advertising again.
It’s a pleasure working with the Buymedia team. They’ve been a huge help in refining and building our advertising strategies.
By planning and purchasing our advertising through Buymedia we sold more online in 8 weeks than we had in all of the previous year.
In 2009, Jeff Bezos famously said: “Advertising is the price you pay for having an unremarkable product or service.”
In 2020, Amazon is now “the biggest advertiser on Earth”. Amazon’s annual advertising expense soared to $11bn (£8.4bn) – an increase of 34%, or $2.8bn, year on year.
In 2020, Amazon’s valuation grew by 63.3% ($570 Bn).
WHAT CAN YOUR BUSINESS LEARN FROM AMAZON
Jeff Bezos and Amazon learned that Advertising was not a cost but an important investment in their business’ growth.
While you may not have an $11Bn Advertising budget, it’s important you make the best use of whatever you spend on advertising.
By helping your business make more data driven advertising decisions we can create a template for growth which we improve over time. Reducing waste in your advertising and helping your business grow sustainably year after year.
PLAN BEFORE YOU SPEND
TARGET THE RIGHT CUSTOMERS
Before you spend €/£/$ on Advertising you should learn about your ideal target customers. Buymedia can show you where your customers are on Social media, what websites they visit, what are their favourite radio stations, what newspapers and magazines they regularly read, what TV channels the tune into and what out of home advertising is most likely to elicit a response.
When we combine this data with consumer insights, we have a rich map of your customers weekly media journey which guides you to more effective advertising options for your business.
Competitive analysis allows you to see where your main competitors are advertising and how much they spend on each media channel. Giving you a strategic competitive advantage when advertising.
GET BETTER VALUE
LET US NEGOTIATE A BETTER RATE
As an SME purchasing advertising with a limited budget you may find that you don’t always get the best advertising rates in print, radio, TV, OOH, social or digital.
Buymedia combines the budgets of all our advertisers so you benefit from more purchasing power when advertising. Saving you money when advertising.
Our data and insights analyse the best use of your budget and recommend the best allocation of your budget across the best media titles and channels – no more guesswork.
Our platform streamlines the advertising process. We have negotiated all the best advertising deals from all media titles across digital, social, radio, print, TV and out of home. All media and advertising options in one place. Improving the return on your advertising spend.
STREAMLINE YOUR BUSINESS
Integrated advertising campaigns using 5 media channels increase advertising ROI by 35%. The challenge for small and medium sized businesses is that lack of time and resources make it difficult to manage more than 1 or 2 media channels.
Buymedia’s platform allows your business to manage multiple campaigns across multiple media channels. So you get a better return on your advertising.
Reserve and purchase all your advertising at the best rates across all media. Your media partners will then add your advertising campaigns to your online schedule so you stay on top of all your advertising deadlines. No more time wasted.
Advertising copy is sent to the media companies through the platform, no more endless threads of emails and phone calls. All orders are saved on your dashboard so you know who booked campaigns, how much is being spent and what’s the status of every ad booking. Our built in communications module allows both internal and external team communication on each ad order. With an audited trail of communication between your business, your Buymedia Media Strategist and your media partners.
HOW TO GROW SUSTAINABLY
By learning what campaigns are working and not working Buymedia can help feedback essential insights to help your business make better future advertising decisions.
Monitor your spend across multiple media and measure this against your own KPIs – revenue, impressions, engagement etc.
Produce reports for senior management which shows how your integrated advertising campaigns are performing against your set KPIs.
Our Artificial Intelligent algorithms monitor the performance of your advertising mix allowing our Machine Learning to recommend future advertising opportunities based on your performance over time. Helping your business make better future advertising decisions and reduce wasted budget.