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Case Study 1 - Pamex Ltd
The Company | The Situation
Pamex Ltd. sell over the counter pharmacy products in Ireland and the UK.
Tom Murphy, MD, had just spend heavily on advertising one of their products called BioXtra. He wasn’t convinced that the advertising had worked.
The manual processes involved in booking their campaigns also wasted a lot of internal resources.
Buymedia software now helps Tom’s marketing manager, Laura to plan product campaigns by entering advertising personas and budgets for their products.
Our software’s algorithm selected the best advertising options across all media – print, radio and digital. With a relevancy percentage score giving Laura confidence that she was making the right advertising decision.
All media campaigns were added to the buymedia campaign builder and purchased conveniently online, unlike her previous manual procurement process.
The buymedia management dashboard monitors advertising deadlines, with built in notifications and communication tools keeping Pamex advertising campaigns organised, on schedule and on target.
Tracking the performance of her campaign by measuring product sales against advertising spend Laura can see a measurable return on her advertising investment.
Targeting a 14% increase in sales, the campaign exceeded targets by achieving a 27% increase.
Crucially, our software learns what mix of advertising is working, recommending actions and future campaigns that Laura can take to get a higher return on her future advertising.
Case Study 2 - Ashford Castle
Our client of 3 years, Ashford Castle, had a manual advertising process per campaign across multiple media of 3 weeks.Wasting the time of their Sales & Marketing department.
The Solution | The Results
The buymedia media planning & purchasing platform streamlined the procurement process for both the advertiser and media companies.
Reducing the planning and purchasing time to 3 minutes.
Saving over 25% of their time spent on advertising campaigns, increasing advertising ROI by 30%.