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Fergal O’Connor, CEO & Founder at Buymedia talks at Digital West Event about Marketing and Advertising for business. Buymedia is a technology company developing an innovative advertising planning, procurement, measuring and monitoring software for SMEs – buymedia.ie – that will save time and money for businesses. Buymedia is an advertising platform that utilises 50 years of advertising buying & selling experience to connect print, radio, ohh and digital advertising with small, medium & large businesses & advertisers.