Getting Value from your Advertising Spend (Podcast)

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Sometimes the biggest difficulty is where to start, you have a product or service you want to sell, you know you have to do some advertising but you’re not sure where to start. Above all, you know you want to get value for your advertising spend. In this business podcast, we ask Fergal O’Connor The CEO and founder of BuyMedia to walk us through the steps a business should consider taking when spending money on advertising.

The definition of insanity is doing the same thing over and over and expecting different results– Albert Einstein

Some others questions we asked:

• How do I know what the best advertising channel for my business?
• How much money should I spend on advertising of my products or services?
• How do I know I am getting a return on my investment?
• Should we do the same advertising we always do, if I feel it is working?

He answers all of our questions and more on this business podcast “Getting value for your advertising spend”.