Before you consider advertising and how much you spend on advertising you need to plan.
A key part of the Buymedia platform ad planning process is to find out how much growth you want in your business over what period.
Our algorithms can then calculate your Share of Search and Share of Voice in your industry against your competition. By cross-referencing this data with your current Market Share our software can determine the advertising spend requires to a) Grow your current market share or b) Stabilise your current market share. Our software can also flag if you are under investing and potentially losing Share of Search and Share of Market over time.
In this video Les Binet, The Godfather of Effective Advertising outlines the latest research and why these metrics and analysis are so important to business growth.