Diary of a Buymedia Intern – Isabella Roll (Part 1)

Isabella Roll, Sales & Marketing Intern, Buymedia in NDRC, Dublin 8
I signed up for Sage Corps on a whim during spring break. I got accepted into the Dublin program, was given an interview with Fergal O’Connor, CEO of Buymedia, and was extended a spot as a Marketing and Sales intern for Buymedia.
When we arrived, we had 3 days of orientation before starting work. During those days, Sage Corps organised presentations about safety in the city, a trip to the Guinness Factory, and cohort meals at different restaurants in Dublin. We all became very close in a very short amount of time.
On Wednesday, we started at our different companies, and I found out that I would be working with someone from my cohort as a fellow intern. Fergal talked with us about what we would like to get out of our internships and showed us the software and business processes in full. He then had us walk through it on our own from both the media seller’s and the media buyer’s points of view to get an understanding of the pain and frustration that both advertisers and media companies have when buying and selling advertising.
Isabella Roll, Sales & Marketing Intern, Buymedia in NDRC, Dublin 8
That first week, when I was calling my mom and telling her about my first week and what I was doing at work, I described Buymedia’s software as “Amazon for advertising” and that comparison stuck with me. It’s how I describe to other’s about how we make money when it’s free for media buyer’s to use and how the software is kind of set up.
During this first half of my internship, I’ve been researching potential clients and trying to get in touch with them to set up a future working relationship, inputing current media sellers’ packages and information, and watching how Fergal deals with current clients by sitting in on meetings and conference calls.
I look forward to seeing where my Dublin adventures will take me in my last 3 weeks and hope that I can give back to the company that has already taught me so much about start-up culture and how to run a successful business.
Isabella Roll
Sales and Marketing Intern for Buymedia
Rising Junior at The Pennsylvania University- Main Campus

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