Crisis Management - a Marketing Perspective
With Covid-19 changing the world by the hour – economically, socially and environmentally – it has become extremely difficult for businesses to know how to respond to the crisis.
As these economic and social restraints persist, consumers tend to set stricter priorities on their spending habits. Many businesses cut costs and reduce their prices in response with marketing expenditure typically hit harshly.
However, this indiscriminate type of cost cutting to advertising can be detrimental to a businesses future success.
Buymedia has explored this in great detail and we are now sharing it with you for free.
Download the whitepaper below, which we have carefully researched and curated, to learn more.