SME advertisers have been brainwashed to believe that they should pump money into short term promotions which have an immediate impact on sales. These include digital advertising for sales activation. promotions, discounts etc. Many businesses believe that if they sell online or are technology companies they need to invest in these short term advertising channels to continue to grow. However, when Binet & Field investigated the data they discovered that the combination of brand building (brand advertising) combined with sales activation (promotional advertising) with a budget bias towards brand building is the most effective use of your advertising budget.
Buymedia’s advertising platform uses this research and data to help SME advertisers to better plan, purchase, manage and monitor their advertising – https://buymediahq.com/contact/