Covid-19: How Advertising Has Changed for Irish SME's - Free Whitepaper
How Advertising Has Changed for Irish SME's
The majority of organisations fail to prepare financially for a global pandemic such as that of COVID-19. The main trend businesses follow in order to survive is to cut cost.One of the main business sectors that suffers during times of financial crisis is marketing.However, depending on your business strategy, you may think otherwise. Some like to think this is the best time to advertise - not so much for the sale of products, but instead consistent brand awareness and keeping the business name in customers minds.We asked Irish SME's how their marketing strategy has changed pre-pandemic, inter-pandemic and post-pandemic.
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