What percentage of revenue does Amazon spend on Advertising (2009 – 2019)
How much does Amazon and Jeff Bezos spend on Advertising and what's that as a percentage of overall revenue.

What percentage of revenue does Amazon spend on Advertising (2009 – 2019)

One of the questions we are frequently asked at Buymedia is how much should we spend on  our Advertising.Like everything else we do we base this on data and insights from the best advertisers in the market.A 2016 survey of 168 Chief Marketing Officers revealed that marketing budgets account for as much as 40 percent of a firm's budget, with a median of 10 percent of the overall budget and a mean average of 12 percent. When shown as a percentage of overall revenue, the mean was 8 percent and the median was 5 percent. Amazon's Investment in Advertising ($ Billions) from 2009 - 2019 In 2020 Amazon officially overtook P&G as the world's biggest…

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Ireland Together Insight into SME Advertising Data Sources
Manage and schedule all your advertising in one place

Ireland Together Insight into SME Advertising Data Sources

https://youtu.be/xcPpepxcnpI Purpose IrelandTogether is a community of peers - over 900 business leaders, 11 industries, across 6 Countries. A network of entrepreneurs offering support, sharing knowledge, and building a stronger ecosystem that enables businesses to thrive. Mission Irish businesses will recover from this setback, reinvent , and flourish. Their global network builds resilience to prepare business for future shocks and disruption. Vision Connecting Irish businesses to the resources, knowledge, advice, and support they require to succeed in a radically changing future. Buymedia CEO Fergal O'Connor was delighted to be invited to talk with the ever growing membership about how SMEs can avoid bias and use data to help them make more data driven decisions,…

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Buymedia Selected as an IPA (Institute of Practitioners in Advertising) Accelerator Company
Buymedia selected as an IPA (Institute of Practitioners in Advertising) Accelerator Company

Buymedia Selected as an IPA (Institute of Practitioners in Advertising) Accelerator Company

The team at Buymedia are delighted to be selected as an IPA (Institute of Practitioners in Advertising) Accelerator Agency. Why is this important? Professional competence -To become a member of the IPA Accelerator, Advertising companies must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers. Committed to learning and development - IPA Accelerator companies keep their skills and knowledge up to date by accessing a wide range of bespoke courses and industry qualifications through their Continuous Professional Development Programme. Proven effectiveness - Member companies and their clients regularly sweep the boards at the annual IPA Effectiveness Awards, the world's most rigorous effectiveness competition. Maintain rigorous standards - All…

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Webinar – Global Ambition Think Big, Think Small hosted by Galway Technology Centre
Whatever you spend on advertising spend it well.

Webinar – Global Ambition Think Big, Think Small hosted by Galway Technology Centre

Join our CEO Fergal O'Connor as he speaks at the Galway Technology Centre's Global Ambition: Think Big, Think Small Webinar that was hosted on November 12th 2020. Fergal discusses how businesses with 'Global Ambition' can make better advertising decisions by using buyer persona's and marketing insights. To learn more about how we can help with your media planning and buying, please contact Rebecca at production@buymediahq.com

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Buymedia named in Business Post Hot 100 Startups

"Buymedia is an online marketplace which disrupts the traditional process by which media is bought and sold. It helps new and existing media companies attract new advertisers by offering a platform where they can showcase their media and advertising options, and allows SMEs compete with global brands.  Buymedia's technology uses customer insights to identify the best customers for businesses to target. With these customers identified the Buymedia platform creates a detailed media map to guide businesses towards the best advertising options across all media: print, radio, TV, outdoor, social and digital," founder Fergal O'Connor says.  With new offices just opened in Galway, and a team of 12, expansion into Britain and building a team…

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Points to consider before paying for advertising
As part of our Boost My Business initiative Fiona Alston spoke to Fergal O'Connor, CEO of Buymedia about paid advertising for SMEs.

Points to consider before paying for advertising

As part of our Boost My Business initiative Fiona Alston spoke to Fergal O'Connor, CEO of Buymedia about paid advertising for SMEs.[/caption] As part of RTE's Boost My Business initiative Fiona Alston spoke to Fergal O'Connor, CEO of Buymedia about paid advertising for SMEs. Buymedia is a platform which helps SMEs compete with larger brands when trying to advertise. Using AI and machine learning the platform, which is free to use, helps determine the best advertising strategy for your business within your budget. Whether you decide to get help with you advertising or fly solo O’Connor has the following tips to help navigate the advertising landscape. Plan your advertising – the biggest mistake businesses make with…

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A Pro’s Guide to Managing Integrated Marketing Campaigns
Integrated Marketing Tips

A Pro’s Guide to Managing Integrated Marketing Campaigns

HubSpot describes integrated marketing as, “the process of arranging your different marketing channels to work in tandem to promote your products or services, typically through a strategic campaign”  From a B2B perspective, integrated marketing campaigns don’t only include your inbound or digital channels, but also traditional channels like print, radio, and TV, as well as buyer personas and the touch points at each stage of their journey. All these moving pieces made it hard to achieve a seamless customer experience through an integrated marketing campaign ……….until now. The following 7 step guide will enable your team to develop a stronger integrated marketing campaign for greater future results. Define Overarching Campaign Goals Before considering the…

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Case Study – Fast Food Retail and Spotify
Purchase the best value advertising for your business

Case Study – Fast Food Retail and Spotify

The best CTR we've seen in a very long time THE BRIEF One of Ireland's largest and fastest-growing fast food restaurant groups, were looking for a media mix that was data driven and based on very specific 'ice cream loving' personas. The clients' marketing team gave a media brief -  who they were targeting, their campaign objectives and budget. THE METHODOLOGY Using these insights the Buymedia marketing team built a persona through the Buymedia platform that tightly aligned with the target customer. The Buymedia software then media mapped this customer against over 600 media titles to find the most popular media with the target customer. The software algorithm then calculated the media effectiveness score…

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2020 Media Insights Report Northern Ireland (Download)
Advertising Insights Report Northern Ireland

2020 Media Insights Report Northern Ireland (Download)

Download Report Ofcom's annual Northern Ireland Media Nations report looks at the viewing and listening habits of people in NI. The report is based on data from broadcasters, along with research into audience habits. You can download the full report by clicking the Download Report button above but if you don't have time to read the full report you can see the top line figures below. We've summarised them so you don't have to, we're good like that. People in Northern Ireland watched less broadcast TV than those in any other UK nation. On average, people in Northern Ireland spend 3 hours 5 minutes per day watching broadcast television on the TV set. Daily…

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How The Media Planning Landscape Is Changing.
Plan My Advertising

How The Media Planning Landscape Is Changing.

In 2016 Forbes Magazine's, Kimberly Whitler spoke with the then CMO of Mediamath, Joanna O’Connell to get her insights into the future of media planning and how smart businesses will need to adapt to a more integrated and data driven approach to their marketing. It was also really interesting to hear Joanna talk about a hybrid media planning model where the agency would need to use intelligence to help make decisions but also personal intervention with media companies to create bespoke packages that fit the advertisers needs. At Buymedia they are using this model to help advertisers access advertising that is bespoke to their needs, data driven and removes the manual processes involved to…

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