6 of Years of Buymedia

We started out back in 2015 after noticing that many SME's were at a disadvantage when it came to advertising. Smaller businesses don't have access to the big data and insights that allow bigger brands to properly plan and target their marketing efforts and spend.From day one our mission has been to help level the playing field by offering SME's the help and insight necessary to engage in more effective and meaningful advertising.We built an algorithm to help SME's get the most out of their advertising spend by targeting the relevant audiences in the right places.This past week we’ve been taking a trip down memory lane, looking back at some of the work we’ve…

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Business Matters Interview with Buymedia CEO, Fergal O’Connor
Business Matters with Karl Fitzpatrick on South East FM

Business Matters Interview with Buymedia CEO, Fergal O’Connor

Buymedia · Business Matters South East FM Buymedia - 26:07:2021, 14 In the 15 minute interview you'll learn about the advertising technology that Buymedia has developed to help SMBs grow through more effective advertising planning, purchasing, management and reporting. Karl: Good morning. I'm Karl Fitzpatrick and welcome to business matters. While the business community welcomed the news this week that the government's plan to drive down insurance premiums is starting to pay dividends. The new personal injury guidelines which were introduced earlier this year are having an immediate impact with PIAB, indicating that the average reward has decreased by approximately 50%. As a result, it is expected that businesses should see a reduction in…

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Do you know your Share of Search from your Share of Voice and how that effects your Market Share (Business Growth)?
Les Binet the Godfather of Effective Advertising

Do you know your Share of Search from your Share of Voice and how that effects your Market Share (Business Growth)?

Before you consider advertising and how much you spend on advertising you need to plan. A key part of the Buymedia platform ad planning process is to find out how much growth you want in your business over what period. Our algorithms can then calculate your Share of Search and Share of Voice in your industry against your competition. By cross-referencing this data with your current Market Share our software can determine the advertising spend requires to a) Grow your current market share or b) Stabilise your current market share. Our software can also flag if you are under investing and potentially losing Share of Search and Share of Market over time. In this…

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Buymedia Reaches Final of KPMG Business & Finance Irish Business Awards
KPMG Business & Finance Irish Business Awards 2020

Buymedia Reaches Final of KPMG Business & Finance Irish Business Awards

The Business & Finance Awards have been recognising excellence in Irish business for over 40 years and is the longest running and most coveted business awards programme in Ireland.This prestigious awards programme has celebrated the outstanding achievements of individuals such as JP McManus, Neville Isdell, Michael Smurfit, Tony Ryan, Dermot Desmond, Liam O’ Mahony, Willie Walsh, Philip Lynch, Peter Sutherland, T.K. Whitaker and Denis O’ Brien as recipients of the Business Person of the Year Award.The five categories across the programme include the 2020 Company of the Year; Business Person of the Year; Elevation Award in association with Enterprise Ireland; FDI of the Year in association with IDA Ireland, and the Diversity, Equality &…

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Video – The Accounting Channel – Tell Everyone you Need Finance
Fergal is currently providing an advertising platform that allows small businesses to compete with their larger competitors – it’s definitely worth checking out!

Video – The Accounting Channel – Tell Everyone you Need Finance

Fergal O’Connor, CEO and Founder of Buymedia talks to us on Breakeven by Breakfast about raising finance, getting your first customers, distractions and how to raise finance. “Communicate your message as much as possible to potential investors and take every opportunity to pitch your business” . Fergal is currently providing an advertising platform that allows small businesses to compete with their larger competitors – it’s definitely worth checking out! More about Buymedia. More About First Accounts Presented by Colin Sweetman, ACCA

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Podcast – Accelerate your Business Growth through Effective Advertising
Podcast – Accelerate your Business Growth through Effective Advertising

Podcast – Accelerate your Business Growth through Effective Advertising

Our CEO, Fergal O'Connor was recently interviewed by the very talented Sana Parveen, from Accelerate with SDR Superstar Podcast. Sana asked some really interesting questions (see below), we hope you enjoy the answers. Tell us about your company BuyMediaHow did you start in your career?How has your skillset grown over timeYou have been in this rapidly changing media industry for many years. What major changes have you seen and what do you expect in the future?When Ad campaigns fail, how do you respond? Please share your experiences.Tell about the most successful campaign or project you ever worked on.How do you think things have changed during the pandemic and what other changes do you expect…

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What percentage of revenue does Amazon spend on Advertising (2009 – 2019)
How much does Amazon and Jeff Bezos spend on Advertising and what's that as a percentage of overall revenue.

What percentage of revenue does Amazon spend on Advertising (2009 – 2019)

One of the questions we are frequently asked at Buymedia is how much should we spend on  our Advertising.Like everything else we do we base this on data and insights from the best advertisers in the market.A 2016 survey of 168 Chief Marketing Officers revealed that marketing budgets account for as much as 40 percent of a firm's budget, with a median of 10 percent of the overall budget and a mean average of 12 percent. When shown as a percentage of overall revenue, the mean was 8 percent and the median was 5 percent. Amazon's Investment in Advertising ($ Billions) from 2009 - 2019 In 2020 Amazon officially overtook P&G as the world's biggest…

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Ireland Together Insight into SME Advertising Data Sources
Manage and schedule all your advertising in one place

Ireland Together Insight into SME Advertising Data Sources

https://youtu.be/xcPpepxcnpI Purpose IrelandTogether is a community of peers - over 900 business leaders, 11 industries, across 6 Countries. A network of entrepreneurs offering support, sharing knowledge, and building a stronger ecosystem that enables businesses to thrive. Mission Irish businesses will recover from this setback, reinvent , and flourish. Their global network builds resilience to prepare business for future shocks and disruption. Vision Connecting Irish businesses to the resources, knowledge, advice, and support they require to succeed in a radically changing future. Buymedia CEO Fergal O'Connor was delighted to be invited to talk with the ever growing membership about how SMEs can avoid bias and use data to help them make more data driven decisions,…

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Buymedia Selected as an IPA (Institute of Practitioners in Advertising) Accelerator Company
Buymedia selected as an IPA (Institute of Practitioners in Advertising) Accelerator Company

Buymedia Selected as an IPA (Institute of Practitioners in Advertising) Accelerator Company

The team at Buymedia are delighted to be selected as an IPA (Institute of Practitioners in Advertising) Accelerator Agency. Why is this important? Professional competence -To become a member of the IPA Accelerator, Advertising companies must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers. Committed to learning and development - IPA Accelerator companies keep their skills and knowledge up to date by accessing a wide range of bespoke courses and industry qualifications through their Continuous Professional Development Programme. Proven effectiveness - Member companies and their clients regularly sweep the boards at the annual IPA Effectiveness Awards, the world's most rigorous effectiveness competition. Maintain rigorous standards - All…

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