We’ve built a lean, agile team of business leaders in Media, Advertising & Marketing, Operations, Finance & Technology.

CEO & Founder | Fergal O’Connor

Over 25 years experience in advertising, media & marketing. Working in print, radio, TV, OHH and online. Fergal has helped thousands of advertisers across multiple media channels get a better outcome from their advertising investment. In 2015 he founded buymedia with the aim of helping SME advertisers get a better return on their advertising. Saving them both time and money. For the last 2 years he has worked with his Local Enterprise Office, New Frontiers, NDRC and Enterprise Ireland to create technology that can be used for free by SMEs to plan, purchase, manage and measure their advertising campaigns.

COO | Jeff Caselden

I’m driven by working on amazing products with amazing people, building outstanding teams, and helping others to realise their full potential. My experience includes over 17 years in one of the world’s most-well known and fastest growing companies, culminating as the site leader for one of its largest development centres in the world with headcount growing from 300 to 1,200 during my leadership. I also helped operate the world’s largest eCommerce search engine for more than 12 years, scaling systems and teams as the business grew from $6B to over $120B in annual revenue. I’d now like to bring that experience and expertise to clients and companies looking to grow, optimise, and scale their own businesses and people.

CTO | William O’D Johnstone

As a proven leader with a strong blend of technical and management experience, William is passionate about the early delivery of value added solutions to customers and end users.

Over the years he has assembled and coached high performing cross-functional teams in the software development industry to add bottom line benefit to the businesses, with a keen eye on innovation and future potential.

He is always seeking new challenges where he can continue to apply his wealth of management and technical experience in new and innovative ways.

CCO | Leo Peyton

An executive with twenty years international experience providing general management, business consultancy and advisory services. Working with start-ups to develop & execute on their business model and with large organisations on strategy, growth and adapting to change.

CFO | Richard Lennon

A business growth accountant and consultant.Richard’s firm has experience of a full range of accounting, taxation, sales and marketing & business support services. Since 2001, Richard has worked with small business owners to put in place the right strategies for growth.
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