It’s the most wonderful time of the year… and with Kantar recently announcing ALDI’s Christmas Ad, featuring lovely Kevin the Carrot and arch nemesis Russell Sprout, as this years ‘Most Effective Christmas Marketing Campaign’ we’ve decided to kick the Christmas season off with 7 of our very favourite 2019 Christmas Ads.
The key ‘ingredients’ Kantar asked TV viewers to rate were as follows:
- Is the ad enjoyable?
- How emotional does it make people?
- Does it grab people’s attention?
- Will people remember the brand?
- Will it be immediately motivating in the short-term?
- Will it create branded memories?
- Does it create warmth and love for the brand?
- Does it make the brand feel different to alternatives?
- Does it celebrate the joy of Christmas?
These are then compared to Kantar’s ad database to come up with a number between zero and 100. Zero being the lowest score and 100 being the highest.
So, without further a-do, here’s our list!
The Action Packed One
IKEA’s Silence the Critics
IKEA’s first ever Christmas advert is also going down a treat, with talking ornaments encouraging viewers to make small little changes to their surroundings in order to avoid ‘home shame’ when family and friends visit at Christmas – it works! Watch it above.
The Relatable One
If you have ever found yourself struggling to decide on what to buy your nearest and dearest (which we’re sure you have), this is the ad for you. #GiftLikeYouGetThem
The Show Stopper
ALDI’s Dancing Carrots
It comes as no surprise this advertising gem is on the list. We are in total agreement with Kantar’s summation of this ad, ‘ticking all the boxes’.
The Mysterious One
On a dark Christmas Eve, Brown Thomas takes viewers on a luxurious train journey through the country-side where a lonely detective searches for the stolen treasure, his family. Awww.
Nostalgia is available in bucket loads in Argos’ Christmas campaign as the retailer reintroduces its beloved catalogue into its 2019 advert. Everyone remembers flicking through this iconic book as a child which they have appropriately renamed ‘the Book of Dreams’. Interestingly, the Argos catalogue has been absent from Argos’s TV adverts for the past decade.
Another heart-warmer is from one of Buymedia’s very own clients, Tipperary Crystal, with their ‘Gifts from the Heart’ campaign which see’s a man longing to get home to his family. Very cute.
A Blast From the Past
Penneys / Primark
Celebrating 50 years in business, Penneys are harking it back to the early 90’s with their Christmas ad this year, “Penneys, Get a Whole Lot of Things for Christmas”.
If you are ready to get your advertising in place for 2020, contact us here.
Marketing Executive, Buymedia