4 Key Pillars to Advertising Success for SMEs
We’ve worked with thousands of SMEs over the past 25 years.
We’ve learned that by focusing on 4 key pillars when advertising it has a massive outcome on the results that SMEs get when advertising.
By making marginal improvements to how your business plans, purchases, manages and learns from your advertising we can have a huge impact on the success of your advertising.
Step 1 - Plan
The first step in our process involves properly planning your advertising campaign.
Ask yourself – do I know who my ideal customers are? If you do then Buymedia creates a media map of your ideal customers using the most up to date insights from the leading consumer and media research companies.
By generating media effectiveness scores we can guide you to the best media channels (Print, Radio, TV, Social, Digital, OOH) for your audience.
Then using our algorithms we can sort and rank these media channels by individual media titles. Before you spend a cent on advertising you have a map to guide you and advise on how to allocate your advertising budget to get the best return.
We can also find your competitors – show you where they are advertising and how much they are spending.
Step 2 - Purchase
Once we have your customers personas, your media map and your competitive analysis we combine this with your advertising budget.
This generates a media shopping list, the ingredients for your ideal advertising campaign.
The advertising search results present the best advertising campaigns across all media (Print, Radio, TV, OOH, Social, Digital). Matched to your ideal customers and budget.
What could to take weeks of research and analysis is done in a few clicks.
Step 3 - Manage
Build your ideal advertising campaign on the Buymedia platform.
Reserve the recommended campaigns or adjust the campaign to suit your requirements. No more manual phone calls, meetings, emails, negotiations – digitally transform your advertising process with Buymedia.
Once reserved, your advertising schedule is added to your dashboard for approval.
Ad copy is uploaded to the platform and distributed to each of the media companies.
All orders are audited, dated, stored and searchable through the platform. Each order has any communication, ad copy or schedule associated with it to make it easy to organise and manage all your advertising in one place.
Step 4 - Learn
It’s vital that your business learns from your advertising and that you have an overview and reporting on all campaigns in one place.
Using our AI algorithms our software monitors and measures the return on each advertising campaign mix based on your own KPIs.
Over time as your platform builds a more in depth picture of your advertising behaviour and results. You will receive recommendations for future advertising based on previous data and insights.
Helping you make better data driven advertising decisions in the future.
Outcome for your Business
The result for your business is advertising options that are curated and relevant for your business only – no more wasted time looking at irrelevant advertising options.
Competitive advertising pricing; because we pool the resources of all our advertisers you get better value advertising for your business.
The once complex, time consuming advertising process has become streamlined – making your internal processes more efficient and effective.
Our goal and our success is in saving our advertisers time and money. Our ultimate goal and where we have been most successful is in growing businesses through more effective advertising.
Strong Communities | Strong Businesses | Strong Media
At Buymedia we believe that strong local communities are a function of robust businesses and media at a local, national and international level.
When all 3 sectors of society are functioning well then we get a WIN | WIN | WIN scenario.
However, we have to fashion an ecosystem which allows all 3 sectors to work with each other for the good of each other. If we can do this then we have a society where the constituent parts of strong community, business and media are in balance and as each sector grows the combined strength of each part leads to a stronger society.
The question is how do we create this ecosystem where the positive actions of each section of our society are feeding into each other for the good of all.
Strong Businesses | Strong Media
If our society has good balanced relationships between businesses and media but no way of this feeding into the community then we will get some benefits.
Businesses can advertise in Media to generate revenue for media companies. This will allow both the businesses to grow but also provide revenue for the media companies to invest in quality journalism.
This mix will give transparency, a strong, well supported media, strong businesses and competition both in media and in businesses.
However, the community itself does not get a huge amount of direct benefit in this scenario.
Strong Community | Strong Media
If our society has good balanced relationships between communities and media but no way of this feeding into businesses then we will get other benefits.
Community organisations and charities benefit from publicity in Media to help generate revenue for community projects.
Media companies have valuable content from the community which their audience values.
Trust between community and media is strong leading to transparency and strong democratic voices.
Strong Community | Strong Business
If our society has good balanced relationships between communities and businesses but no media then we will get benefits but our society will be lacking.
Community organisations and charities benefit from business patronage but there is no sense of community communication which comes with a strong media voice.
It can create a vibrant commercial community, with good employment and sponsorship from the business community and a strong pipeline of talent from the community.
However, the lack of shared community voice through media means a lack of transparency.
Strong Community | Strong Business | Strong Media
Our aim is to create an ecosystem where the commercial benefits of media and business interactions can also benefit the community organisations and charities that operate in these communities.
Creating a balance between Community, Businesses and Media which have a positive impact on society as a whole.
The intersection of all 3 is advertising. Advertising is currently a means by which a business delivers a message, through media to the community.
While the business and media benefit through increased revenue that advertising brings there has been no means of distribution of that transaction directly to the communities for the benefit of local organisations or charities.
By creating our platform – Buymedia – and our movement “Advertise for Good” we now have a way to distribute a percentage of the €600 Billion advertising spend directly to community projects.
By purchasing discounted advertising through Buymedia your business can not only help your business grow but also support local community organisations and charities.