Reduce wasted budget in your advertising plan

Behind every customer is an individual. Mosaics mean you can start treating them that way. It gives you the intelligence you need to reach the right people with the right message at the right time – every time. The Buymedia Planning Tool allows you to pick and choose from a range of lifestyle Mosaic groups & geographical attributes.

You can then create a media map for your target customer. This media map ensures that you are targeting the media titles and channels that are most relevant to your target audience. Increasing your advertising return on investment, reducing wastage in your advertising plan. Ultimately, giving you more confidence in your media planning.

In addition to the our off the peg 14 pre-made Mosaics, we also offer advertisers the option to create custom segments.

To find out more about each mosaic / profile please see more information below.