Government Funding Announced to Enhance Small Business Trading Online

Trading Online Voucher Scheme – up to €2,500 grant available Grow your business online with help through the Government’s National Digital Strategy. The expanded Trading Online Voucher Scheme is designed to assist small businesses with up to 10 employees to trade more online, boost sales and reach new markets. Participating in this scheme can make the process of trading online much easier for you. It offers financial assistance of up to €2,500 with co-funding of 10% from the business* along with training and advice to help your business trade online. Cutting the cost of developing your online trading capacity by up to 90% can make this investment very affordable for many small businesses out there.* Making informed decisions is vital…

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Webinar: Making Every Marketing Euro Work – Data Driven Decisions Are Now More Important Than Ever

Join Fergal O'Connor, CEO of Buymedia and Isabel Lane, Marketing Executive at Buymedia, in 'Making Every Marketing Euro Work', a webinar in partnership with Galway Chamber. Fergal and Isabel discuss the importance of data driven decisions in ensuring your marketing budget is spent effectively. Watch the full webinar below. If you have any further questions, please contact hello@buymediahq.com. https://vimeo.com/410239269

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Webinar: Media in Lockdown – What’s Next? Opportunities for Brave Businesses

Join Fergal O'Connor, CEO of Buymedia, in partnership with the Galway Chamber, in a 'Media in Lockdown' webinar. Fergal discusses the media landscape amidst the current Covid-19 crisis and how businesses should be reacting to the situation at hand. Watch the full webinar below. If you have any further questions, contact hello@buymediahq.com.https://vimeo.com/409720658

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Covid-19: How Advertising Has Changed for Irish SME’s – Free Whitepaper

How Advertising Has Changed for Irish SME's The majority of organisations fail to prepare financially for a global pandemic such as that of COVID-19. The main trend businesses follow in order to survive is to cut cost.One of the main business sectors that suffers during times of financial crisis is marketing.However, depending on your business strategy, you may think otherwise. Some like to think this is the best time to advertise - not so much for the sale of products, but instead consistent brand awareness and keeping the business name in customers minds.We asked Irish SME's how their marketing strategy has changed pre-pandemic, inter-pandemic and post-pandemic.Download the whitepaper below that we have carefully researched…

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Covid-19: Irish Media Consumption – an Analysis – Free Whitepaper

Irish Media Consumption - an Analysis As our daily lives change dramatically amid the COVID - 19 crisis, most of us find ourselves with more time on our hands than ever before.We are turning to our trusted news and media providers to keep us updated on the crisis but also to keep us entertained.Media consumption has gone up across the board. Our media companies are working hard to bring us the most up date news on COVID -19 but also more light hearted lifestyle content.Buymedia has explored this in great detail and we are now sharing it with you for free.Download the whitepaper below that we have carefully researched and curated to learn more.Click…

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Covid-19: Crisis Management: a Marketing Perspective – Free Whitepaper

Crisis Management - a Marketing Perspective With Covid-19 changing the world by the hour - economically, socially and environmentally - it has become extremely difficult for businesses to know how to respond to the crisis. As these economic and social restraints persist, consumers tend to set stricter priorities on their spending habits. Many businesses cut costs and reduce their prices in response with marketing expenditure typically hit harshly. However, this indiscriminate type of cost cutting to advertising can be detrimental to a businesses future success. Buymedia has explored this in great detail and we are now sharing it with you for free. Download the whitepaper below, which we have carefully researched and curated, to…

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7 Christmas Adverts We Are Loving

It’s the most wonderful time of the year… and with Kantar recently announcing ALDI’s Christmas Ad, featuring lovely Kevin the Carrot and arch nemesis Russell Sprout, as this years ‘Most Effective Christmas Marketing Campaign’ we’ve decided to kick the Christmas season off with 7 of our very favourite 2019 Christmas Ads. The key ‘ingredients’ Kantar asked TV viewers to rate were as follows: Is the ad enjoyable? How emotional does it make people? Does it grab people’s attention? Will people remember the brand? Will it be immediately motivating in the short-term? Will it create branded memories? Does it create warmth and love for the brand? Does it make the brand feel different to alternatives?…

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4 Things That Drive Us Crazy When Planning Our Advertising Campaigns And How To Rectify Them

Time WastingAccording to research, SME Advertisers waste up to 49% of their time on manual advertising processes because they lack effective advertising tools. We spend our time making hundreds of calls, sending hundreds of emails and making hundreds of decisions. Lack of MeasurementAnother issue we tend to encounter is a total lack of measurement on our return on investment in advertising – are these ad’s on these channels on this day at this time actually working? Lack of OrganisationBecause we are dealing with so many different intermediaries, channels and people, we find ourselves in a world of pain with absolutely no structure or format to what we are doing. Missed OpportunitiesAre we even aware of a quarter…

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Advertising isn’t broken

We're often told by businesses that advertising doesn't work for them or that particular types of advertising don't work for their businesses.Online businesses in particular tend to believe that all their marketing must be digitally focused on particular advertising channels.We work on data rather than instinct. The data from our users and from IPA case studies shows that adding a medium to your marketing mix has a cumulative effect on your business growth.The same budget across 4 or 5 channels has an augmented effect on your business bottom line. The key is to select the channels that are right for your business customer and industry type. Marketing Week recently published an article on Monzo and…

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Reach Mirror Group Features Buymedia on Dublin Live

Huge thanks to the Mirror (Reach) Media Group for featuring our CEO, Fergal O'Connor in their Business Section today. Read the full article here.https://www.dublinlive.ie/news/business/made-dublin-buymedia-tinder-advertising-16377847

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