What percentage of revenue does Amazon spend on Advertising (2009 – 2019)
How much does Amazon and Jeff Bezos spend on Advertising and what's that as a percentage of overall revenue.

What percentage of revenue does Amazon spend on Advertising (2009 – 2019)

One of the questions we are frequently asked at Buymedia is how much should we spend on  our Advertising.Like everything else we do we base this on data and insights from the best advertisers in the market.A 2016 survey of 168 Chief Marketing Officers revealed that marketing budgets account for as much as 40 percent of a firm's budget, with a median of 10 percent of the overall budget and a mean average of 12 percent. When shown as a percentage of overall revenue, the mean was 8 percent and the median was 5 percent. Amazon's Investment in Advertising ($ Billions) from 2009 - 2019 In 2020 Amazon officially overtook P&G as the world's biggest…

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Webinar – Global Ambition Think Big, Think Small hosted by Galway Technology Centre
Whatever you spend on advertising spend it well.

Webinar – Global Ambition Think Big, Think Small hosted by Galway Technology Centre

Join our CEO Fergal O'Connor as he speaks at the Galway Technology Centre's Global Ambition: Think Big, Think Small Webinar that was hosted on November 12th 2020. Fergal discusses how businesses with 'Global Ambition' can make better advertising decisions by using buyer persona's and marketing insights. To learn more about how we can help with your media planning and buying, please contact Rebecca at production@buymediahq.com

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Points to consider before paying for advertising
As part of our Boost My Business initiative Fiona Alston spoke to Fergal O'Connor, CEO of Buymedia about paid advertising for SMEs.

Points to consider before paying for advertising

As part of our Boost My Business initiative Fiona Alston spoke to Fergal O'Connor, CEO of Buymedia about paid advertising for SMEs.[/caption] As part of RTE's Boost My Business initiative Fiona Alston spoke to Fergal O'Connor, CEO of Buymedia about paid advertising for SMEs. Buymedia is a platform which helps SMEs compete with larger brands when trying to advertise. Using AI and machine learning the platform, which is free to use, helps determine the best advertising strategy for your business within your budget. Whether you decide to get help with you advertising or fly solo O’Connor has the following tips to help navigate the advertising landscape. Plan your advertising – the biggest mistake businesses make with…

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A Pro’s Guide to Managing Integrated Marketing Campaigns
Integrated Marketing Tips

A Pro’s Guide to Managing Integrated Marketing Campaigns

HubSpot describes integrated marketing as, “the process of arranging your different marketing channels to work in tandem to promote your products or services, typically through a strategic campaign”  From a B2B perspective, integrated marketing campaigns don’t only include your inbound or digital channels, but also traditional channels like print, radio, and TV, as well as buyer personas and the touch points at each stage of their journey. All these moving pieces made it hard to achieve a seamless customer experience through an integrated marketing campaign ……….until now. The following 7 step guide will enable your team to develop a stronger integrated marketing campaign for greater future results. Define Overarching Campaign Goals Before considering the…

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Case Study – Fast Food Retail and Spotify
Purchase the best value advertising for your business

Case Study – Fast Food Retail and Spotify

The best CTR we've seen in a very long time THE BRIEF One of Ireland's largest and fastest-growing fast food restaurant groups, were looking for a media mix that was data driven and based on very specific 'ice cream loving' personas. The clients' marketing team gave a media brief -  who they were targeting, their campaign objectives and budget. THE METHODOLOGY Using these insights the Buymedia marketing team built a persona through the Buymedia platform that tightly aligned with the target customer. The Buymedia software then media mapped this customer against over 600 media titles to find the most popular media with the target customer. The software algorithm then calculated the media effectiveness score…

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2020 Media Insights Report Northern Ireland (Download)
Advertising Insights Report Northern Ireland

2020 Media Insights Report Northern Ireland (Download)

Download Report Ofcom's annual Northern Ireland Media Nations report looks at the viewing and listening habits of people in NI. The report is based on data from broadcasters, along with research into audience habits. You can download the full report by clicking the Download Report button above but if you don't have time to read the full report you can see the top line figures below. We've summarised them so you don't have to, we're good like that. People in Northern Ireland watched less broadcast TV than those in any other UK nation. On average, people in Northern Ireland spend 3 hours 5 minutes per day watching broadcast television on the TV set. Daily…

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How The Media Planning Landscape Is Changing.
Plan My Advertising

How The Media Planning Landscape Is Changing.

In 2016 Forbes Magazine's, Kimberly Whitler spoke with the then CMO of Mediamath, Joanna O’Connell to get her insights into the future of media planning and how smart businesses will need to adapt to a more integrated and data driven approach to their marketing. It was also really interesting to hear Joanna talk about a hybrid media planning model where the agency would need to use intelligence to help make decisions but also personal intervention with media companies to create bespoke packages that fit the advertisers needs. At Buymedia they are using this model to help advertisers access advertising that is bespoke to their needs, data driven and removes the manual processes involved to…

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Is your Hotel ready to deliver experiences to ‘Generation Clean’?
Hotel Advertising

Is your Hotel ready to deliver experiences to ‘Generation Clean’?

Hospitality sector gears up for Q4 rebound and ‘Generation Clean’ Buymedia has worked with the top hotels for over 5 years. There have been many changes to the hospitality industry in that time, but none as cataclysmic as we have seen in the last 5 months. How can hotels adapt when they are forced to close down? How can hospitality businesses pivot when their pipeline of revenue has been severed? Yet these heroes of hospitality have come through finding new revenue streams, innovative procedures while continuing to bring amazing experiences to their guests. We've been honoured to be part of that journey, helping our hotel clients find new markets, build new customer profiles and…

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A healthy media diet for food & drink brands

In July 2020 Duncan Southgate, Global Brand Director with Kantar wrote an insightful piece for the World Advertising Research Centre on Media Effectiveness for Food Products and non-alcoholic drink Brands. Below is an excerpt from that article which anyone responsible for Food Marketing will find hugely valuable. Buymedia focuses on the marginal improvements that Food & Drink products, manufacturers and marketers can make when planning, purchasing, managing and measuring their advertising spend across multiple channels. By combining data primarily from Kantar, Nielsen and the IPA Databank our goal is to make advertising more effective for Food marketers. Buymedia is the only platform that can help Food & Drinks businesses integrate advertising across multiple media…

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