Buymedia Selected as an IPA (Institute of Practitioners in Advertising) Accelerator Company
Buymedia selected as an IPA (Institute of Practitioners in Advertising) Accelerator Company

Buymedia Selected as an IPA (Institute of Practitioners in Advertising) Accelerator Company

The team at Buymedia are delighted to be selected as an IPA (Institute of Practitioners in Advertising) Accelerator Agency. Why is this important? Professional competence -To become a member of the IPA Accelerator, Advertising companies must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers. Committed to learning and development - IPA Accelerator companies keep their skills and knowledge up to date by accessing a wide range of bespoke courses and industry qualifications through their Continuous Professional Development Programme. Proven effectiveness - Member companies and their clients regularly sweep the boards at the annual IPA Effectiveness Awards, the world's most rigorous effectiveness competition. Maintain rigorous standards - All…

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Buymedia named in Business Post Hot 100 Startups

"Buymedia is an online marketplace which disrupts the traditional process by which media is bought and sold. It helps new and existing media companies attract new advertisers by offering a platform where they can showcase their media and advertising options, and allows SMEs compete with global brands.  Buymedia's technology uses customer insights to identify the best customers for businesses to target. With these customers identified the Buymedia platform creates a detailed media map to guide businesses towards the best advertising options across all media: print, radio, TV, outdoor, social and digital," founder Fergal O'Connor says.  With new offices just opened in Galway, and a team of 12, expansion into Britain and building a team…

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Points to consider before paying for advertising
As part of our Boost My Business initiative Fiona Alston spoke to Fergal O'Connor, CEO of Buymedia about paid advertising for SMEs.

Points to consider before paying for advertising

As part of our Boost My Business initiative Fiona Alston spoke to Fergal O'Connor, CEO of Buymedia about paid advertising for SMEs.[/caption] As part of RTE's Boost My Business initiative Fiona Alston spoke to Fergal O'Connor, CEO of Buymedia about paid advertising for SMEs. Buymedia is a platform which helps SMEs compete with larger brands when trying to advertise. Using AI and machine learning the platform, which is free to use, helps determine the best advertising strategy for your business within your budget. Whether you decide to get help with you advertising or fly solo O’Connor has the following tips to help navigate the advertising landscape. Plan your advertising – the biggest mistake businesses make with…

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Case Study – Fast Food Retail and Spotify
Purchase the best value advertising for your business

Case Study – Fast Food Retail and Spotify

The best CTR we've seen in a very long time THE BRIEF One of Ireland's largest and fastest-growing fast food restaurant groups, were looking for a media mix that was data driven and based on very specific 'ice cream loving' personas. The clients' marketing team gave a media brief -  who they were targeting, their campaign objectives and budget. THE METHODOLOGY Using these insights the Buymedia marketing team built a persona through the Buymedia platform that tightly aligned with the target customer. The Buymedia software then media mapped this customer against over 600 media titles to find the most popular media with the target customer. The software algorithm then calculated the media effectiveness score…

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€5,000 Boost for Irish SMEs with Buymedia News Media Partners
Intersection of Businesses, Community and Media

€5,000 Boost for Irish SMEs with Buymedia News Media Partners

The following article appeared in the Irish Mirror on June 17th 2020  Fergal O’Connor, CEO Buymedia announces partnership with Irish media to help SMEs trade online by doubling their trading online voucher to €5,000 When the Government announced funding for SMEs through the Local Enterprise Office network there were some associated challenges for small businesses. The Trading Online Voucher covers €2,500 which means many online services and advertising options are out of reach for most of the recipients. The other challenge is that many of the businesses were new to online trading and therefore struggled to decide the best options to get their business online. “I was on a number of trading online voucher…

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Double Your Online Trading Voucher’s Worth from €2,500 to €5,000 with Buymedia
Irish Media

Double Your Online Trading Voucher’s Worth from €2,500 to €5,000 with Buymedia

Trading Online Voucher Scheme – Buymedia Has Partnered With Trusted Irish Media Companies and the ECAI (eCommerce Association of Ireland) to Double the Value of Trading Online Voucher. Grow your business online with help through the Government’s National Digital Strategy. The expanded Trading Online Voucher Scheme is designed to assist small businesses with up to 10 employees to trade more online, boost sales and reach new markets. Participating in this scheme can make the process of trading online much easier for you. It offers financial assistance of up to €2,500 with co-funding of 10% from the business* along with training and advice to help your business trade online. Cutting the cost of developing your online trading capacity by up to…

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