Covid-19: Irish Media Consumption – an Analysis – Free Whitepaper

Irish Media Consumption - an Analysis As our daily lives change dramatically amid the COVID - 19 crisis, most of us find ourselves with more time on our hands than ever before.We are turning to our trusted news and media providers to keep us updated on the crisis but also to keep us entertained.Media consumption has gone up across the board. Our media companies are working hard to bring us the most up date news on COVID -19 but also more light hearted lifestyle content.Buymedia has explored this in great detail and we are now sharing it with you for free.Download the whitepaper below that we have carefully researched and curated to learn more.Click…

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Covid-19: Crisis Management: a Marketing Perspective – Free Whitepaper

Crisis Management - a Marketing Perspective With Covid-19 changing the world by the hour - economically, socially and environmentally - it has become extremely difficult for businesses to know how to respond to the crisis. As these economic and social restraints persist, consumers tend to set stricter priorities on their spending habits. Many businesses cut costs and reduce their prices in response with marketing expenditure typically hit harshly. However, this indiscriminate type of cost cutting to advertising can be detrimental to a businesses future success. Buymedia has explored this in great detail and we are now sharing it with you for free. Download the whitepaper below, which we have carefully researched and curated, to…

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7 Christmas Adverts We Are Loving

It’s the most wonderful time of the year… and with Kantar recently announcing ALDI’s Christmas Ad, featuring lovely Kevin the Carrot and arch nemesis Russell Sprout, as this years ‘Most Effective Christmas Marketing Campaign’ we’ve decided to kick the Christmas season off with 7 of our very favourite 2019 Christmas Ads. The key ‘ingredients’ Kantar asked TV viewers to rate were as follows: Is the ad enjoyable? How emotional does it make people? Does it grab people’s attention? Will people remember the brand? Will it be immediately motivating in the short-term? Will it create branded memories? Does it create warmth and love for the brand? Does it make the brand feel different to alternatives?…

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4 Things That Drive Us Crazy When Planning Our Advertising Campaigns And How To Rectify Them

Time WastingAccording to research, SME Advertisers waste up to 49% of their time on manual advertising processes because they lack effective advertising tools. We spend our time making hundreds of calls, sending hundreds of emails and making hundreds of decisions. Lack of MeasurementAnother issue we tend to encounter is a total lack of measurement on our return on investment in advertising – are these ad’s on these channels on this day at this time actually working? Lack of OrganisationBecause we are dealing with so many different intermediaries, channels and people, we find ourselves in a world of pain with absolutely no structure or format to what we are doing. Missed OpportunitiesAre we even aware of a quarter…

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