Everything you need to know about the Buymedia platform – The media purchasing platform

2022 sees the launch of the Buymedia platform version 2. The new and improved media purchasing platform software makes advertising processes more efficient – saving you time, money and stress. There are three main steps to managing a full advertising campaign using our software – creating a media map, finalising the plan and managing the campaign. Creating a Media Map  The media purchasing platform is based on the most up to date data to provide advertisers with highly targeted and data driven media plans. It hosts 14 ready-made target markets to choose from, however specific mosaics can be created by the Buymedia team for advertisers looking to target a niche market. Once the advertising…

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Buymedia Wrapped 2021

2021 was another incredible chapter for Buymedia. This year saw enormous growth in audio, particularly with podcasts becoming more and more popular. We’ve helped many of our clients purchase audio advertising, particularly from Spotify. Recently, I was flicking through the infamous “Spotify Wrapped 2021”, thinking, I wonder what is going to be “the new big thing” in advertising in 2022? And, how do we make sure it's Buymedia?  To celebrate the transition to the new year, we have decided created our own “Buymedia” wrapped of our top moments for 2021. This year marked our sixth birthday of helping SME’s break the barriers in advertising with Ireland's first advertising intelligence platform. Since 2015, we have…

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Webinar – Global Ambition Think Big, Think Small hosted by Galway Technology Centre
Whatever you spend on advertising spend it well.

Webinar – Global Ambition Think Big, Think Small hosted by Galway Technology Centre

Join our CEO Fergal O'Connor as he speaks at the Galway Technology Centre's Global Ambition: Think Big, Think Small Webinar that was hosted on November 12th 2020. Fergal discusses how businesses with 'Global Ambition' can make better advertising decisions by using buyer persona's and marketing insights. To learn more about how we can help with your media planning and buying, please contact Rebecca at production@buymediahq.com

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Buymedia named in Business Post Hot 100 Startups

"Buymedia is an online marketplace which disrupts the traditional process by which media is bought and sold. It helps new and existing media companies attract new advertisers by offering a platform where they can showcase their media and advertising options, and allows SMEs compete with global brands.  Buymedia's technology uses customer insights to identify the best customers for businesses to target. With these customers identified the Buymedia platform creates a detailed media map to guide businesses towards the best advertising options across all media: print, radio, TV, outdoor, social and digital," founder Fergal O'Connor says.  With new offices just opened in Galway, and a team of 12, expansion into Britain and building a team…

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A Pro’s Guide to Managing Integrated Marketing Campaigns
Integrated Marketing Tips

A Pro’s Guide to Managing Integrated Marketing Campaigns

HubSpot describes integrated marketing as, “the process of arranging your different marketing channels to work in tandem to promote your products or services, typically through a strategic campaign”  From a B2B perspective, integrated marketing campaigns don’t only include your inbound or digital channels, but also traditional channels like print, radio, and TV, as well as buyer personas and the touch points at each stage of their journey. All these moving pieces made it hard to achieve a seamless customer experience through an integrated marketing campaign ……….until now. The following 7 step guide will enable your team to develop a stronger integrated marketing campaign for greater future results. Define Overarching Campaign Goals Before considering the…

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Double Your Online Trading Voucher’s Worth from €2,500 to €5,000 with Buymedia
Irish Media

Double Your Online Trading Voucher’s Worth from €2,500 to €5,000 with Buymedia

Trading Online Voucher Scheme – Buymedia Has Partnered With Trusted Irish Media Companies and the ECAI (eCommerce Association of Ireland) to Double the Value of Trading Online Voucher. Grow your business online with help through the Government’s National Digital Strategy. The expanded Trading Online Voucher Scheme is designed to assist small businesses with up to 10 employees to trade more online, boost sales and reach new markets. Participating in this scheme can make the process of trading online much easier for you. It offers financial assistance of up to €2,500 with co-funding of 10% from the business* along with training and advice to help your business trade online. Cutting the cost of developing your online trading capacity by up to…

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Government Funding Announced to Enhance Small Business Trading Online

Trading Online Voucher Scheme – up to €2,500 grant available Grow your business online with help through the Government’s National Digital Strategy. The expanded Trading Online Voucher Scheme is designed to assist small businesses with up to 10 employees to trade more online, boost sales and reach new markets. Participating in this scheme can make the process of trading online much easier for you. It offers financial assistance of up to €2,500 with co-funding of 10% from the business* along with training and advice to help your business trade online. Cutting the cost of developing your online trading capacity by up to 90% can make this investment very affordable for many small businesses out there.* Making informed decisions is vital…

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Webinar: Making Every Marketing Euro Work – Data Driven Decisions Are Now More Important Than Ever

Join Fergal O'Connor, CEO of Buymedia and Isabel Lane, Marketing Executive at Buymedia, in 'Making Every Marketing Euro Work', a webinar in partnership with Galway Chamber. Fergal and Isabel discuss the importance of data driven decisions in ensuring your marketing budget is spent effectively. Watch the full webinar below. If you have any further questions, please contact hello@buymediahq.com. https://vimeo.com/410239269

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Webinar: Media in Lockdown – What’s Next? Opportunities for Brave Businesses

Join Fergal O'Connor, CEO of Buymedia, in partnership with the Galway Chamber, in a 'Media in Lockdown' webinar. Fergal discusses the media landscape amidst the current Covid-19 crisis and how businesses should be reacting to the situation at hand. Watch the full webinar below. If you have any further questions, contact hello@buymediahq.com.https://vimeo.com/409720658

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Covid-19: How Advertising Has Changed for Irish SME’s – Free Whitepaper

How Advertising Has Changed for Irish SME's The majority of organisations fail to prepare financially for a global pandemic such as that of COVID-19. The main trend businesses follow in order to survive is to cut cost.One of the main business sectors that suffers during times of financial crisis is marketing.However, depending on your business strategy, you may think otherwise. Some like to think this is the best time to advertise - not so much for the sale of products, but instead consistent brand awareness and keeping the business name in customers minds.We asked Irish SME's how their marketing strategy has changed pre-pandemic, inter-pandemic and post-pandemic.Download the whitepaper below that we have carefully researched…

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