Double Your Online Trading Voucher’s Worth from €2,500 to €5,000 with Buymedia

Trading Online Voucher Scheme – Buymedia Has Partnered With Trusted Irish Media Companies and the ECAI (eCommerce Association of Ireland) to Double the Value of Trading Online Voucher.

Grow your business online with help through the Government’s National Digital Strategy. The expanded Trading Online Voucher Scheme is designed to assist small businesses with up to 10 employees to trade more online, boost sales and reach new markets. Participating in this scheme can make the process of trading online much easier for you.

It offers financial assistance of up to €2,500 with co-funding of 10% from the business* along with training and advice to help your business trade online. Cutting the cost of developing your online trading capacity by up to 90% can make this investment very affordable for many small businesses out there.*

Buymedia are asking businesses to get in touch in order to help you with this application process.

Further, we have now come together with our trusted media partners and ECAI in doubling up the worth of your online voucher, providing you with €5,000 worth of voucher spend.

If you would like to find out how you can qualify, please follow this link, fill in your email and one of our trusted advisors will get back to you promptly.

Continue Reading Double Your Online Trading Voucher’s Worth from €2,500 to €5,000 with Buymedia

Government Funding Announced to Enhance Small Business Trading Online

Trading Online Voucher Scheme – up to €2,500 grant available

Grow your business online with help through the Government’s National Digital Strategy. The expanded Trading Online Voucher Scheme is designed to assist small businesses with up to 10 employees to trade more online, boost sales and reach new markets. Participating in this scheme can make the process of trading online much easier for you.

It offers financial assistance of up to €2,500 with co-funding of 10% from the business* along with training and advice to help your business trade online. Cutting the cost of developing your online trading capacity by up to 90% can make this investment very affordable for many small businesses out there.*

Making informed decisions is vital for all business, so the free help and training provided by your local enterprise office in the delivery of this scheme puts you in a position to decide what is best for your business. The training sessions cover various topics, including developing a website, digital marketing, social media for business and search engine optimisation. The information provided is impartial and will help you decide on what trading online options, are right for your business.

Businesses that have already received a Trading Online Voucher can now apply for a second voucher, where upgrades are required.
Funding can be used towards adding payment facilities or booking systems to your website or developing new apps for your customers. The voucher can also be used towards subscriptions to low cost online retail platform solutions, to help companies quickly establish a retailing presence online.

The vouchers are targeted at businesses with the following profile:
  • Limited or no e-commerce presence;
  • 10 or less employees;
  • Turnover less than €2m;
  • Applicant business must be trading for at least 6 Months**;
  • Business must be located in the area covered by the LEO to whom they make their application i.e. LEOs cannot accept applications from businesses located outside their jurisdiction.
Previous voucher recipients may apply for a second voucher
 
**applicant business must provide clear proof of trading for a minimum of 6 months to their Local Enterprise Office

*For applications received from April 7th 2020 until September 30th 2020. Further eligibility, terms and conditions apply (LocalEnterprise.ie, 2020).

 

In response, Buymedia are asking businesses to get in touch in order to help you with this application process.

We realise this can be a time-consuming task however, our team of online and digital experts are keen to assist in any way we can.

Please get in touch here or call us on (01) 443 3112.

Continue Reading Government Funding Announced to Enhance Small Business Trading Online

Webinar: Making Every Marketing Euro Work – Data Driven Decisions Are Now More Important Than Ever

Join Fergal O’Connor, CEO of Buymedia and Isabel Lane, Marketing Executive at Buymedia, in ‘Making Every Marketing Euro Work’, a webinar in partnership with Galway Chamber. Fergal and Isabel discuss the importance of data driven decisions in ensuring your marketing budget is spent effectively. Watch the full webinar below.

If you have any further questions, please contact hello@buymediahq.com.

Continue Reading Webinar: Making Every Marketing Euro Work – Data Driven Decisions Are Now More Important Than Ever

Webinar: Media in Lockdown – What’s Next? Opportunities for Brave Businesses

Join Fergal O’Connor, CEO of Buymedia, in partnership with the Galway Chamber, in a ‘Media in Lockdown’ webinar. Fergal discusses the media landscape amidst the current Covid-19 crisis and how businesses should be reacting to the situation at hand. Watch the full webinar below. 

If you have any further questions, contact hello@buymediahq.com.

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Covid-19: How Advertising Has Changed for Irish SME’s – Free Whitepaper

How Advertising Has Changed for Irish SME's

The majority of organisations fail to prepare financially for a global pandemic such as that of COVID-19. The main trend businesses follow in order to survive is to cut cost.

One of the main business sectors that suffers during times of financial crisis is marketing.

However, depending on your business strategy, you may think otherwise. Some like to think this is the best time to advertise – not so much for the sale of products, but instead consistent brand awareness and keeping the business name in customers minds.

We asked Irish SME’s how their marketing strategy has changed pre-pandemic, inter-pandemic and post-pandemic.

Download the whitepaper below that we have carefully researched and curated to learn more.

Click Here to Download the Free Whitepaper

 

Continue Reading Covid-19: How Advertising Has Changed for Irish SME’s – Free Whitepaper

Covid-19: Irish Media Consumption – an Analysis – Free Whitepaper

Irish Media Consumption - an Analysis

As our daily lives change dramatically amid the COVID – 19 crisis, most of us find ourselves with more time on our hands than ever before.

We are turning to our trusted news and media providers to keep us updated on the crisis but also to keep us entertained.

Media consumption has gone up across the board. Our media companies are working hard to bring us the most up date news on COVID -19 but also more light hearted lifestyle content.

Buymedia has explored this in great detail and we are now sharing it with you for free.

Download the whitepaper below that we have carefully researched and curated to learn more.

Click Here to Download the Free Whitepaper

Continue Reading Covid-19: Irish Media Consumption – an Analysis – Free Whitepaper

Covid-19: Crisis Management: a Marketing Perspective – Free Whitepaper

Crisis Management - a Marketing Perspective

With Covid-19 changing the world by the hour – economically, socially and environmentally – it has become extremely difficult for businesses to know how to respond to the crisis.

As these economic and social restraints persist, consumers tend to set stricter priorities on their spending habits. Many businesses cut costs and reduce their prices in response with marketing expenditure typically hit harshly.

However, this indiscriminate type of cost cutting to advertising can be detrimental to a businesses future success.

Buymedia has explored this in great detail and we are now sharing it with you for free.

Download the whitepaper below, which we have carefully researched and curated, to learn more.

Click Here to Download the Whitepaper

Continue Reading Covid-19: Crisis Management: a Marketing Perspective – Free Whitepaper

7 Christmas Adverts We Are Loving

It’s the most wonderful time of the year… and with Kantar recently announcing ALDI’s Christmas Ad, featuring lovely Kevin the Carrot and arch nemesis Russell Sprout, as this years ‘Most Effective Christmas Marketing Campaign’ we’ve decided to kick the Christmas season off with 7 of our very favourite 2019 Christmas Ads.

The key ‘ingredients’ Kantar asked TV viewers to rate were as follows:

  • Is the ad enjoyable?
  • How emotional does it make people?
  • Does it grab people’s attention?
  • Will people remember the brand?
  • Will it be immediately motivating in the short-term?
  • Will it create branded memories?
  • Does it create warmth and love for the brand?
  • Does it make the brand feel different to alternatives?
  • Does it celebrate the joy of Christmas?

These are then compared to Kantar’s ad database to come up with a number between zero and 100. Zero being the lowest score and 100 being the highest.

So, without further a-do, here’s our list!

The Action Packed One

IKEA’s Silence the Critics

IKEA’s first ever Christmas advert is also going down a treat, with talking ornaments encouraging viewers to make small little changes to their surroundings in order to avoid ‘home shame’ when family and friends visit at Christmas – it works! Watch it above.

The Relatable One

Boots

If you have ever found yourself struggling to decide on what to buy your nearest and dearest (which we’re sure you have), this is the ad for you. #GiftLikeYouGetThem

The Show Stopper

ALDI’s Dancing Carrots

It comes as no surprise this advertising gem is on the list. We are in total agreement with Kantar’s summation of this ad, ‘ticking all the boxes’.

The Mysterious One

Brown Thomas

On a dark Christmas Eve, Brown Thomas takes viewers on a luxurious train journey through the country-side where a lonely detective searches for the stolen treasure, his family. Awww.

The Throwback

Argos

Nostalgia is available in bucket loads in Argos’ Christmas campaign as the retailer reintroduces its beloved catalogue into its 2019 advert. Everyone remembers flicking through this iconic book as a child which they have appropriately renamed ‘the Book of Dreams’. Interestingly, the Argos catalogue has been absent from Argos’s TV adverts for the past decade.

The Heartwarmer

Tipperary Crystal

Another heart-warmer is from one of Buymedia’s very own clients, Tipperary Crystal, with their ‘Gifts from the Heart’ campaign which see’s a man longing to get home to his family. Very cute.

A Blast From the Past

Penneys / Primark

Celebrating 50 years in business, Penneys are harking it back to the early 90’s with their Christmas ad this year, “Penneys, Get a Whole Lot of Things for Christmas”.

If you are ready to get your advertising in place for 2020, contact us here.

 

Isabel Lane
Marketing Executive, Buymedia
production@buymediahq.com

Continue Reading 7 Christmas Adverts We Are Loving

4 Things That Drive Us Crazy When Planning Our Advertising Campaigns And How To Rectify Them

Becoming Great Entrepreneurs (3)

Time Wasting
According to research, SME Advertisers waste up to 49% of their time on manual advertising processes because they lack effective advertising tools. We spend our time making hundreds of calls, sending hundreds of emails and making hundreds of decisions.

 Lack of Measurement
Another issue we tend to encounter is a total lack of measurement on our return on investment in advertising – are these ad’s on these channels on this day at this time actually working?

Lack of Organisation
Because we are dealing with so many different intermediaries, channels and people, we find ourselves in a world of pain with absolutely no structure or format to what we are doing.

 Missed Opportunities
Are we even aware of a quarter of the advertising options out there? Are we sticking to the same channels because they work or because its easier to stick to what we know?quarter of the advertising options out

Imagine having 49% of your time back to do as you please? You could glide out of work and FINALLY get home and cook that dish you’ve been dying to cook for 4 months, actually make it on time for your gym class and be stress free!

Imagine having a way of measuring your advertising effectiveness? You could finally see how effective your advertising actually is.

Imagine having the ability to find all of your advertising campaigns, both traditional and digital in one place? The days of unorganisation and lack of structure, finally over.

Imagine having the best advertising campaigns, tailored to your target audience, at your fingertips?

Buymedia’s cloud platform offers all of the above, acting as a one-stop shop for SMEs to plan, manage and analyse all of their advertising activity in one place. If you would like to learn more about our platform, simply click here.

Isabel Lane / @isabellane
Marketing Executive, Buymedia
production@buymediahq.com

Continue Reading 4 Things That Drive Us Crazy When Planning Our Advertising Campaigns And How To Rectify Them