Scaling Your Business Podcast
Scaling Your Business with Rian Lanigan

Scaling Your Business Podcast

Fergal O'Connor (CEO @ Buymedia) talks about where to spend your time marketing based on your ICP... Click the play button above to listen to the full recording! #growth #businessowners #podcast #entrepreneurs

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Business Matters Interview with Buymedia CEO, Fergal O’Connor
Business Matters with Karl Fitzpatrick on South East FM

Business Matters Interview with Buymedia CEO, Fergal O’Connor

Buymedia · Business Matters South East FM Buymedia - 26:07:2021, 14 In the 15 minute interview you'll learn about the advertising technology that Buymedia has developed to help SMBs grow through more effective advertising planning, purchasing, management and reporting. Karl: Good morning. I'm Karl Fitzpatrick and welcome to business matters. While the business community welcomed the news this week that the government's plan to drive down insurance premiums is starting to pay dividends. The new personal injury guidelines which were introduced earlier this year are having an immediate impact with PIAB, indicating that the average reward has decreased by approximately 50%. As a result, it is expected that businesses should see a reduction in…

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Do you know your Share of Search from your Share of Voice and how that effects your Market Share (Business Growth)?
Les Binet the Godfather of Effective Advertising

Do you know your Share of Search from your Share of Voice and how that effects your Market Share (Business Growth)?

Before you consider advertising and how much you spend on advertising you need to plan. A key part of the Buymedia platform ad planning process is to find out how much growth you want in your business over what period. Our algorithms can then calculate your Share of Search and Share of Voice in your industry against your competition. By cross-referencing this data with your current Market Share our software can determine the advertising spend requires to a) Grow your current market share or b) Stabilise your current market share. Our software can also flag if you are under investing and potentially losing Share of Search and Share of Market over time. In this…

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