
What percentage of revenue does Amazon spend on Advertising (2009 – 2019)
One of the questions we are frequently asked at Buymedia is how much should we spend on our Advertising.Like everything else we do we base this on data and insights from the best advertisers in the market.A 2016 survey of 168 Chief Marketing Officers revealed that marketing budgets account for as much as 40 percent of a firm's budget, with a median of 10 percent of the overall budget and a mean average of 12 percent. When shown as a percentage of overall revenue, the mean was 8 percent and the median was 5 percent. Amazon's Investment in Advertising ($ Billions) from 2009 - 2019 In 2020 Amazon officially overtook P&G as the world's biggest…