December 2020 - Advertising made Easy

How much does Amazon and Jeff Bezos spend on Advertising and what's that as a percentage of overall revenue.

What percentage of revenue does Amazon spend on Advertising (2009 – 2019)

Post published:December 21, 2020

One of the questions we are frequently asked at Buymedia is how much should we spend on our Advertising.Like everything else we do we base this on data and insights from the best advertisers in the market.A 2016 survey of 168 Chief Marketing Officers revealed that marketing budgets account for as much as 40 percent of a firm's budget, with a median of 10 percent of the overall budget and a mean average of 12 percent. When shown as a percentage of overall revenue, the mean was 8 percent and the median was 5 percent. Amazon's Investment in Advertising ($ Billions) from 2009 - 2019 In 2020 Amazon officially overtook P&G as the world's biggest…

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Ireland Together Insight into SME Advertising Data Sources

Post published:December 11, 2020

https://youtu.be/xcPpepxcnpI Purpose IrelandTogether is a community of peers - over 900 business leaders, 11 industries, across 6 Countries. A network of entrepreneurs offering support, sharing knowledge, and building a stronger ecosystem that enables businesses to thrive. Mission Irish businesses will recover from this setback, reinvent , and flourish. Their global network builds resilience to prepare business for future shocks and disruption. Vision Connecting Irish businesses to the resources, knowledge, advice, and support they require to succeed in a radically changing future. Buymedia CEO Fergal O'Connor was delighted to be invited to talk with the ever growing membership about how SMEs can avoid bias and use data to help them make more data driven decisions,…