Buymedia Selected as an IPA (Institute of Practitioners in Advertising) Accelerator Company
Buymedia selected as an IPA (Institute of Practitioners in Advertising) Accelerator Company

Buymedia Selected as an IPA (Institute of Practitioners in Advertising) Accelerator Company

The team at Buymedia are delighted to be selected as an IPA (Institute of Practitioners in Advertising) Accelerator Agency. Why is this important? Professional competence -To become a member of the IPA Accelerator, Advertising companies must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers. Committed to learning and development - IPA Accelerator companies keep their skills and knowledge up to date by accessing a wide range of bespoke courses and industry qualifications through their Continuous Professional Development Programme. Proven effectiveness - Member companies and their clients regularly sweep the boards at the annual IPA Effectiveness Awards, the world's most rigorous effectiveness competition. Maintain rigorous standards - All…

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Webinar – Global Ambition Think Big, Think Small hosted by Galway Technology Centre
Whatever you spend on advertising spend it well.

Webinar – Global Ambition Think Big, Think Small hosted by Galway Technology Centre

Join our CEO Fergal O'Connor as he speaks at the Galway Technology Centre's Global Ambition: Think Big, Think Small Webinar that was hosted on November 12th 2020. Fergal discusses how businesses with 'Global Ambition' can make better advertising decisions by using buyer persona's and marketing insights. To learn more about how we can help with your media planning and buying, please contact Rebecca at production@buymediahq.com

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Buymedia named in Business Post Hot 100 Startups

"Buymedia is an online marketplace which disrupts the traditional process by which media is bought and sold. It helps new and existing media companies attract new advertisers by offering a platform where they can showcase their media and advertising options, and allows SMEs compete with global brands.  Buymedia's technology uses customer insights to identify the best customers for businesses to target. With these customers identified the Buymedia platform creates a detailed media map to guide businesses towards the best advertising options across all media: print, radio, TV, outdoor, social and digital," founder Fergal O'Connor says.  With new offices just opened in Galway, and a team of 12, expansion into Britain and building a team…

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Points to consider before paying for advertising
As part of our Boost My Business initiative Fiona Alston spoke to Fergal O'Connor, CEO of Buymedia about paid advertising for SMEs.

Points to consider before paying for advertising

As part of our Boost My Business initiative Fiona Alston spoke to Fergal O'Connor, CEO of Buymedia about paid advertising for SMEs.[/caption] As part of RTE's Boost My Business initiative Fiona Alston spoke to Fergal O'Connor, CEO of Buymedia about paid advertising for SMEs. Buymedia is a platform which helps SMEs compete with larger brands when trying to advertise. Using AI and machine learning the platform, which is free to use, helps determine the best advertising strategy for your business within your budget. Whether you decide to get help with you advertising or fly solo O’Connor has the following tips to help navigate the advertising landscape. Plan your advertising – the biggest mistake businesses make with…

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A Pro’s Guide to Managing Integrated Marketing Campaigns
Integrated Marketing Tips

A Pro’s Guide to Managing Integrated Marketing Campaigns

HubSpot describes integrated marketing as, “the process of arranging your different marketing channels to work in tandem to promote your products or services, typically through a strategic campaign”  From a B2B perspective, integrated marketing campaigns don’t only include your inbound or digital channels, but also traditional channels like print, radio, and TV, as well as buyer personas and the touch points at each stage of their journey. All these moving pieces made it hard to achieve a seamless customer experience through an integrated marketing campaign ……….until now. The following 7 step guide will enable your team to develop a stronger integrated marketing campaign for greater future results. Define Overarching Campaign Goals Before considering the…

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