Case Study – Fast Food Retail and Spotify
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Case Study – Fast Food Retail and Spotify

The best CTR we've seen in a very long time THE BRIEF One of Ireland's largest and fastest-growing fast food restaurant groups, were looking for a media mix that was data driven and based on very specific 'ice cream loving' personas. The clients' marketing team gave a media brief -  who they were targeting, their campaign objectives and budget. THE METHODOLOGY Using these insights the Buymedia marketing team built a persona through the Buymedia platform that tightly aligned with the target customer. The Buymedia software then media mapped this customer against over 600 media titles to find the most popular media with the target customer. The software algorithm then calculated the media effectiveness score…

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