Monthly Archives: August 2020

In 2016 Forbes Magazine's, Kimberly Whitler spoke with the then CMO of Mediamath, Joanna O’Connell to get her insights into the future of media planning and how smart businesses will need to adapt to a more integrated and data driven approach to their marketing. It was also really interesting to hear Joanna talk about a hybrid media planning model where the agency would need to use intelligence to help make decisions but also personal intervention with media companies to create bespoke packages that fit the advertisers needs. At Buymedia they are using this model to help advertisers access advertising that is bespoke to their needs, data driven and removes the manual processes involved to…

Hospitality sector gears up for Q4 rebound and ‘Generation Clean’ Buymedia has worked with the top hotels for over 5 years. There have been many changes to the hospitality industry in that time, but none as cataclysmic as we have seen in the last 5 months. How can hotels adapt when they are forced to close down? How can hospitality businesses pivot when their pipeline of revenue has been severed? Yet these heroes of hospitality have come through finding new revenue streams, innovative procedures while continuing to bring amazing experiences to their guests. We've been honoured to be part of that journey, helping our hotel clients find new markets, build new customer profiles and…

In July 2020 Duncan Southgate, Global Brand Director with Kantar wrote an insightful piece for the World Advertising Research Centre on Media Effectiveness for Food Products and non-alcoholic drink Brands. Below is an excerpt from that article which anyone responsible for Food Marketing will find hugely valuable. Buymedia focuses on the marginal improvements that Food & Drink products, manufacturers and marketers can make when planning, purchasing, managing and measuring their advertising spend across multiple channels. By combining data primarily from Kantar, Nielsen and the IPA Databank our goal is to make advertising more effective for Food marketers. Buymedia is the only platform that can help Food & Drinks businesses integrate advertising across multiple media…