Monthly Archives: November 2019

It’s the most wonderful time of the year… and with Kantar recently announcing ALDI’s Christmas Ad, featuring lovely Kevin the Carrot and arch nemesis Russell Sprout, as this years ‘Most Effective Christmas Marketing Campaign’ we’ve decided to kick the Christmas season off with 7 of our very favourite 2019 Christmas Ads. The key ‘ingredients’ Kantar asked TV viewers to rate were as follows: Is the ad enjoyable? How emotional does it make people? Does it grab people’s attention? Will people remember the brand? Will it be immediately motivating in the short-term? Will it create branded memories? Does it create warmth and love for the brand? Does it make the brand feel different to alternatives?…

Time WastingAccording to research, SME Advertisers waste up to 49% of their time on manual advertising processes because they lack effective advertising tools. We spend our time making hundreds of calls, sending hundreds of emails and making hundreds of decisions. Lack of MeasurementAnother issue we tend to encounter is a total lack of measurement on our return on investment in advertising – are these ad’s on these channels on this day at this time actually working? Lack of OrganisationBecause we are dealing with so many different intermediaries, channels and people, we find ourselves in a world of pain with absolutely no structure or format to what we are doing. Missed OpportunitiesAre we even aware of a quarter…