https://youtu.be/MpyHVXNtOlw47% of advertising effectiveness relies on creativity. This is great, if you have a creative agency working with your business but what if you're an SME advertiser and you are the creative agency. Buymedia has discovered that up to 80% of a marketing manager's time is spent on non-creative tasks - planning, booking, managing, scheduling, monitoring advertising campaigns. So how, as a Marketing manager or business owner do you realign your time to make your advertising more efficient. The simple answer is to spend more time on creative and try to reduce the time spent on the logistics. I know that sounds easy to say when I have multiple campaigns to plan and acquisition across…