Huge thanks to the Mirror (Reach) Media Group for featuring our CEO, Fergal O'Connor in their Business Section today. Read the full article here.https://www.dublinlive.ie/news/business/made-dublin-buymedia-tinder-advertising-16377847
https://youtu.be/2LkK-UdbMuMSME advertisers have been brainwashed to believe that they should pump money into short term promotions which have an immediate impact on sales. These include digital advertising for sales activation. promotions, discounts etc. Many businesses believe that if they sell online or are technology companies they need to invest in these short term advertising channels to continue to grow. However, when Binet & Field investigated the data they discovered that the combination of brand building (brand advertising) combined with sales activation (promotional advertising) with a budget bias towards brand building is the most effective use of your advertising budget.Buymedia's advertising platform uses this research and data to help SME advertisers to better plan, purchase,…
https://youtu.be/MpyHVXNtOlw47% of advertising effectiveness relies on creativity. This is great, if you have a creative agency working with your business but what if you're an SME advertiser and you are the creative agency. Buymedia has discovered that up to 80% of a marketing manager's time is spent on non-creative tasks - planning, booking, managing, scheduling, monitoring advertising campaigns. So how, as a Marketing manager or business owner do you realign your time to make your advertising more efficient. The simple answer is to spend more time on creative and try to reduce the time spent on the logistics. I know that sounds easy to say when I have multiple campaigns to plan and acquisition across…
