7 Christmas Adverts We Are Loving

It’s the most wonderful time of the year… and with Kantar recently announcing ALDI’s Christmas Ad, featuring lovely Kevin the Carrot and arch nemesis Russell Sprout, as this years ‘Most Effective Christmas Marketing Campaign’ we’ve decided to kick the Christmas season off with 7 of our very favourite 2019 Christmas Ads.

The key ‘ingredients’ Kantar asked TV viewers to rate were as follows:

  • Is the ad enjoyable?
  • How emotional does it make people?
  • Does it grab people’s attention?
  • Will people remember the brand?
  • Will it be immediately motivating in the short-term?
  • Will it create branded memories?
  • Does it create warmth and love for the brand?
  • Does it make the brand feel different to alternatives?
  • Does it celebrate the joy of Christmas?

These are then compared to Kantar’s ad database to come up with a number between zero and 100. Zero being the lowest score and 100 being the highest.

So, without further a-do, here’s our list!

The Action Packed One

IKEA’s Silence the Critics

IKEA’s first ever Christmas advert is also going down a treat, with talking ornaments encouraging viewers to make small little changes to their surroundings in order to avoid ‘home shame’ when family and friends visit at Christmas – it works! Watch it above.

The Relatable One

Boots

If you have ever found yourself struggling to decide on what to buy your nearest and dearest (which we’re sure you have), this is the ad for you. #GiftLikeYouGetThem

The Show Stopper

ALDI’s Dancing Carrots

It comes as no surprise this advertising gem is on the list. We are in total agreement with Kantar’s summation of this ad, ‘ticking all the boxes’.

The Mysterious One

Brown Thomas

On a dark Christmas Eve, Brown Thomas takes viewers on a luxurious train journey through the country-side where a lonely detective searches for the stolen treasure, his family. Awww.

The Throwback

Argos

Nostalgia is available in bucket loads in Argos’ Christmas campaign as the retailer reintroduces its beloved catalogue into its 2019 advert. Everyone remembers flicking through this iconic book as a child which they have appropriately renamed ‘the Book of Dreams’. Interestingly, the Argos catalogue has been absent from Argos’s TV adverts for the past decade.

The Heartwarmer

Tipperary Crystal

Another heart-warmer is from one of Buymedia’s very own clients, Tipperary Crystal, with their ‘Gifts from the Heart’ campaign which see’s a man longing to get home to his family. Very cute.

A Blast From the Past

Penneys / Primark

Celebrating 50 years in business, Penneys are harking it back to the early 90’s with their Christmas ad this year, “Penneys, Get a Whole Lot of Things for Christmas”.

If you are ready to get your advertising in place for 2020, contact us here.

 

Isabel Lane
Marketing Executive, Buymedia
production@buymediahq.com

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4 Things That Drive Us Crazy When Planning Our Advertising Campaigns And How To Rectify Them

Becoming Great Entrepreneurs (3)

Time Wasting
According to research, SME Advertisers waste up to 49% of their time on manual advertising processes because they lack effective advertising tools. We spend our time making hundreds of calls, sending hundreds of emails and making hundreds of decisions.

 Lack of Measurement
Another issue we tend to encounter is a total lack of measurement on our return on investment in advertising – are these ad’s on these channels on this day at this time actually working?

Lack of Organisation
Because we are dealing with so many different intermediaries, channels and people, we find ourselves in a world of pain with absolutely no structure or format to what we are doing.

 Missed Opportunities
Are we even aware of a quarter of the advertising options out there? Are we sticking to the same channels because they work or because its easier to stick to what we know?quarter of the advertising options out

Imagine having 49% of your time back to do as you please? You could glide out of work and FINALLY get home and cook that dish you’ve been dying to cook for 4 months, actually make it on time for your gym class and be stress free!

Imagine having a way of measuring your advertising effectiveness? You could finally see how effective your advertising actually is.

Imagine having the ability to find all of your advertising campaigns, both traditional and digital in one place? The days of unorganisation and lack of structure, finally over.

Imagine having the best advertising campaigns, tailored to your target audience, at your fingertips?

Buymedia’s cloud platform offers all of the above, acting as a one-stop shop for SMEs to plan, manage and analyse all of their advertising activity in one place. If you would like to learn more about our platform, simply click here.

Isabel Lane / @isabellane
Marketing Executive, Buymedia
production@buymediahq.com

Continue Reading 4 Things That Drive Us Crazy When Planning Our Advertising Campaigns And How To Rectify Them

Advertising isn’t broken

We’re often told by businesses that advertising doesn’t work for them or that particular types of advertising don’t work for their businesses.

Online businesses in particular tend to believe that all their marketing must be digitally focused on particular advertising channels.

We work on data rather than instinct. The data from our users and from IPA case studies shows that adding a medium to your marketing mix has a cumulative effect on your business growth.

The same budget across 4 or 5 channels has an augmented effect on your business bottom line. The key is to select the channels that are right for your business customer and industry type. 

Marketing Week recently published an article on Monzo and how their use of traditional media in an online business had ‘insane’ effect on their business growth. 

At Buymedia we always recommend a measured approach, make small improvements to advertising planning, purchasing, managing and monitoring and like Monzo you can start to see ‘insane’ growth in your business.

You can read the full article from Marketing Week here.

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Build a brand or short term sales – what’s the answer for SME Advertisers?

SME advertisers have been brainwashed to believe that they should pump money into short term promotions which have an immediate impact on sales. These include digital advertising for sales activation. promotions, discounts etc. Many businesses believe that if they sell online or are technology companies they need to invest in these short term advertising channels to continue to grow. However, when Binet & Field investigated the data they discovered that the combination of brand building (brand advertising) combined with sales activation (promotional advertising) with a budget bias towards brand building  is the most effective use of your advertising budget.

Buymedia’s advertising platform uses this research and data to help SME advertisers to better plan, purchase, manage and monitor their advertising – https://buymediahq.com/contact/

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How to make my advertising more effective?

47% of advertising effectiveness relies on creativity. This is great, if you have a creative agency working with your business but what if you’re an SME advertiser and you are the creative agency. Buymedia has discovered that up to 80% of a marketing manager’s time is spent on non-creative tasks – planning, booking, managing, scheduling, monitoring advertising campaigns. 

So how, as a Marketing manager or business owner do you realign your time to make your advertising more efficient. The simple answer is to spend more time on creative and try to reduce the time spent on the logistics. I know that sounds easy to say when I have multiple campaigns to plan and acquisition across multiple media and I’ve deadlines to meet. Also there is no way I can reduce the time unless there was a platform to help.

That’s where buymedia can help. Our platform automates your planning, purchasing, managing and monitoring of all your media campaigns across all media channels – traditional and digital. The platform frees up on average 800 hours per annum on advertising logistics with the added benefit of advertising cost savings and insights.

So if you feel your advertising isn’t as effective as it could be, maybe it’s time to refocus your time on creative and let buymedia do all the advertising donkey work.

Drop us a line – https://buymediahq.com/contact/

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Short but vital message for all Advertisers

The Long and Short of it by Les Binet & Peter Field is one of the most important pieces of advertising insight published in the recent years. Here’s a quick 3 minute video with an overview of one of their key messages. This industry research along with other respected papers and surveys form the foundations of the industry intelligence which is one of the engines that power Buymedia. Enjoy!

Continue Reading Short but vital message for all Advertisers